Michelin, one of the largest tire and automotive supply makers, has announced that their products and services can now be purchased in 32 more truck stops. When truckers need work done on their rigs or they need a tire, there are only so many places they can get that done. They come to rely on truck stops because most standard tire stores or mechanics can’t handle a big truck.

At a lot of truck stops though fuel, food and a shower are all a trucker can get – so they’re forced to call roadside assistance. It’s helpful in an emergency but it’s also very costly, and truckers and their companies lose money when problems occur. Michelin is helping truckers avoid this by expanding their services and their products to more places that truckers need them.

Most of the truck stops are thrilled to get Michelin as a partner. They know the reputation that the company has, and having a big business partner helps some of the smaller, independent truck stops get more business and put themselves on the map – that way, everybody wins.

The biggest win comes for the truckers, because they have more options and having more choices helps to keep the market competitive and the prices low.

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